CareCommunity's Drives Enclara's Strategic Market Position

CareCommunity is the most comprehensive caregiver support website on the market. Located at www.MyCareCommunity.org, CareCommunity provides caregivers (informal, secondary, or family caregivers) much needed support and information. The site provides the necessary resources to help caregivers and families face chronic disease and the latter stages of life with dignity and comfort.

CareCommunity delivers a value feature for Enclara’s hospice customers. Informal caregiving has been a historically unrecognized aspect of the U.S. economy and health care system that has recently begun to receive attention. Hospices are in a unique position to realize benefits by supporting informal caregivers. Enclara provides co-marketing of CareCommunity to its pharmacy customers.

The Hospice Locator feature within CareCommunity that allows users to search for local area hospices. Enclara customers receive priority listing positing in the search results and are highlighted as a “partner” listing. Hospices receive increased referrals from their associated with CareCommunity.

By simply offering a co-branded version of CareCommunity to your referral sources (e.g. physician practices, hospital discharge planners, long-term care facilities, homecare agencies and religious/community groups), it promotes your hospice and differentiates you from the competition.

www.My.CareCommunity.org

Chronic or life-limiting illnesses raise a multitude of questions, emotions and difficult decisions. CareCommunity offers support from the comfort of the caregiver’s home at any time of the day. CareCommunity has great appeal to the baby boomer generation that is currently faced with the difficult challenge of balancing busy lives while caring for a loved one. 

• Reduce Stress and Worry
  Use CareCommunity to coordinate daily caregiving by managing and communicating caregiver tasks.
  
  
• Simplify Caregiving
  Create a private web page in the Personal Community area of the website. In this area caregivers can post updates on your loved one's condition and invite family and friends to participate. This feature saves caregivers time and energy by reducing the need for multiple phone calls.
  
  
• Receive Help on Caregiving Tasks
  The Personal Community has a scheduler tool that allows friends and family to sign up for tasks you need help with, such as shopping or bringing by meals, on a specific day and time.
  
  
• Gain Insight and Help Others
  Gain helpful insight by reading about others with similar circumstances. Help others by sharing your experiences, tips and ideas on these public pages.
  
  
• Get Sound Advice and Answers to Questions
  Post questions and get answers. Our health care professionals reply with valuable information and advice. Get help on matters such as elderly driving, pain management and balancing your own life.
  
  
• Obtain Support for Yourself
  Connect with other caregivers. They can offer support and share their stories. CareCommunity is a virtual support group.
  
  
• Access Information
  Access regularly-updated news and research. Find support services including hospice care providers and community resources.
  

With funding from the National Cancer Institute, researchers at Talaria, Inc. and the University of Washington are conducting a formal randomized research study on the effects of CareCommunity on the caregiving experience of registered caregivers. The research project is supported by Grant Number R44CA097592 from the National Cancer Institute. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Cancer Institute or the National Institutes of Health. Enclara owns the intellectual property resulting from the study.